Rubia Heyer

Rubia Heyer https://rubiaheyer.com Rubia Heyer Fri, 25 Sep 2020 16:13:10 +0000 https://rubiaheyer.com en Home https://rubiaheyer.com/Home Sun, 19 Jul 2020 11:52:36 +0000 Rubia Heyer https://rubiaheyer.com/Home Hi! Thanks for checking out my work, I’m really fond of what I do. I like to be a bridge between the creative and the practical. Getting things done, in the right way. Let me know how I can help: hi@rubiaheyer.com About text https://rubiaheyer.com/About-text Sun, 19 Jul 2020 12:06:23 +0000 Rubia Heyer https://rubiaheyer.com/About-text I like to be a bridge between the creative and the practical. Getting things done, in the right way. I’ve gained nearly ten years of experience in Project Management and Communication. I work on projects such as Lichting, Global Denim Awards, a Dutch Trade Mission to Milan, and the Curated Store at Modefabriek. Besides that, I create content and communication strategies for organizations such as HTNK and AMFI.  Working in an industry that is long overdue for change, I focus on purpose within everything I do; make the projects relevant for our industry and make a difference.   I bring to the table my experience, creative input, a practical sense of clarity, and my intersectional background of being a bi-cultural queer woman. <img width="3000" height="3920" width_o="3000" height_o="3920" data-src="https://freight.cargo.site/t/original/i/c2b71c3abcee3dcd4b8f39f105dc6e6f6bf316bbee12cbde07761e2f80818931/webrubia-portrait.jpg" data-mid="77761833" border="0" data-scale="82" src="https://freight.cargo.site/w/1000/i/c2b71c3abcee3dcd4b8f39f105dc6e6f6bf316bbee12cbde07761e2f80818931/webrubia-portrait.jpg" /> About pilars https://rubiaheyer.com/About-pilars Sun, 19 Jul 2020 12:13:31 +0000 Rubia Heyer https://rubiaheyer.com/About-pilars Creative Production & Project Management Communication Connecting Talent With my practical mindset I get things done. Whether it’s hosting an exhibition visit from the Dutch King & Queen or getting my hands dirty building up events; I am no stranger to backstage quick changes from Dr. Martens into heels or vice versa. I love merging the work and expertise of different people together to create the best possible end result. With a background in branding and experience in creative direction, I combine my left-brain creativity with my right-brain organization. Whether it’s a press event, trade fair stand, runway show, seminar, or a collection presentation; I am (in-)famous for my clear briefings and extensive callsheets, always making sure everything runs smoothly. Count on me to take on a project from A to Z and then some. I believe in authentic communication that is aesthetically pleasing. With a strong focus on online communication, standing out visually is equally important as delivering a strong and clear message. Whether you’re looking to build up your communication strategy from scratch, a content creator for social media, or someone to filter, create and communicate information in the run-up to / during your event; I will find the right angle and get right on it. I aim to create content that represents your brand bests and shines a light on what makes your story unique. I make carefully curated selections of emerging designers and young labels for projects such as the Curated Store at Modefabriek, Amsterdam Denim Days and Global Denim Awards. I’ve built up quite the network in this, but also pride myself on always finding the next best thing. I work closely together with creative talent to guide them in the run-up to an event or platform, by giving them tools and tips to present their product, by hosting workshops to create a strong portfolio and authentic presentation, and by making sure they’re in the right place at the right time when it comes to productions. If you’re looking for a selection of creative talent that fits the concept of your platform, store or project; I’m your person! Worked with HTNK • Amsterdam Fashion Week • AMFI - Amsterdam Fashion Institute • State of Fashion • Lichting • Amsterdam Denim Days • MAMA Rotterdam • Modefabriek • Dutch Consulate Milan • Academie Artemis • House of Vineyard • Kingpins Show • Jean School • House of Denim • Denim City • X Bank • Artis •  more soon https://rubiaheyer.com/more-soon Fri, 25 Sep 2020 16:13:10 +0000 Rubia Heyer https://rubiaheyer.com/more-soon <img width="5208" height="3667" width_o="5208" height_o="3667" data-src="https://freight.cargo.site/t/original/i/2b411598a4107aa65d0c3695c78d9bc263907fd6001cea8cc7529ab47461952d/more-soon-.jpg" data-mid="83771729" border="0" src="https://freight.cargo.site/w/1000/i/2b411598a4107aa65d0c3695c78d9bc263907fd6001cea8cc7529ab47461952d/more-soon-.jpg" /> coming soon... I’ve got loads more work to share, but at the moment I’m a bit busy with, you know, work. I will update this page soon, but if you’re interested in what I’ve done over the past years, shoot me an e-mail!  Lichting https://rubiaheyer.com/Lichting Sun, 19 Jul 2020 12:36:27 +0000 Rubia Heyer https://rubiaheyer.com/Lichting <img width="3000" height="2112" width_o="3000" height_o="2112" data-src="https://freight.cargo.site/t/original/i/cd5ff2c417a70c3ec3ed3591368fa353fcb9cb42b90857e9ae03003a4b5ea00e/weblichting1.jpg" data-mid="78652863" border="0" src="https://freight.cargo.site/w/1000/i/cd5ff2c417a70c3ec3ed3591368fa353fcb9cb42b90857e9ae03003a4b5ea00e/weblichting1.jpg" /> <img width="3000" height="2112" width_o="3000" height_o="2112" data-src="https://freight.cargo.site/t/original/i/f5033dcc9dadd66a1bf489f39db39d10cc982e87f00c8a01c609924619e4db86/weblichting2.jpg" data-mid="78652864" border="0" src="https://freight.cargo.site/w/1000/i/f5033dcc9dadd66a1bf489f39db39d10cc982e87f00c8a01c609924619e4db86/weblichting2.jpg" /> Lichting The concept of ‘Lichting’ is simple: the best academy graduates of one year in one central catwalk show. Lichting was founded in 2007 to bridge the gap between the academies and students on the one side and the talent-hungry fashion industry on the other. Lichting brings together the very best of each of Holland’s seven fashion academies. As a result, Lichting is one of the most highly principled fashion events in the Netherlands, both in terms of quality and representation. Lichting is a project of HTNK Fashion Recruitment & Consultancy and Amsterdam Fashion Week www.lichting.nl As the project manager for Lichting since 2013, I am responsible for the guidance of the 14 participants, selecting an international panel, the production of the panel pitch, press presentation and front stage of the runway show. I also take on the communication on- and offline for Lichting, and function as a spider in the web between Amsterdam Fashion Week, HTNK, the seven Dutch fashion academies, the fourteen participants, the production team of the runway show, the PR agencies, and the international panel. -production -portfolio workshop -project management -talent development Trade Mission https://rubiaheyer.com/Trade-Mission Wed, 29 Jul 2020 16:02:09 +0000 Rubia Heyer https://rubiaheyer.com/Trade-Mission <img width="2604" height="1833" width_o="2604" height_o="1833" data-src="https://freight.cargo.site/t/original/i/eed48c2efd4b5174c7a96beb8609dfb40db3436ee5fc1e7c85cb10d0baa3a7c2/trade-mission.jpg" data-mid="78652774" border="0" src="https://freight.cargo.site/w/1000/i/eed48c2efd4b5174c7a96beb8609dfb40db3436ee5fc1e7c85cb10d0baa3a7c2/trade-mission.jpg" /> <img width="2604" height="1833" width_o="2604" height_o="1833" data-src="https://freight.cargo.site/t/original/i/5ee5eaee3dcd338ed0fa293992ed12b6dff5dd2081761853d37de42f0a3b8262/trade-mission4.jpg" data-mid="78652771" border="0" src="https://freight.cargo.site/w/1000/i/5ee5eaee3dcd338ed0fa293992ed12b6dff5dd2081761853d37de42f0a3b8262/trade-mission4.jpg" /> <img width="2604" height="1833" width_o="2604" height_o="1833" data-src="https://freight.cargo.site/t/original/i/1742fd086fa10a752f2e1465c8d72fbe8f9d61f18d6b5cc7fd7d8ff2d4f4a95a/trade-mission2.jpg" data-mid="78652772" border="0" src="https://freight.cargo.site/w/1000/i/1742fd086fa10a752f2e1465c8d72fbe8f9d61f18d6b5cc7fd7d8ff2d4f4a95a/trade-mission2.jpg" /> <img width="2604" height="1833" width_o="2604" height_o="1833" data-src="https://freight.cargo.site/t/original/i/54ece4c955d031a1899490e06cea0160503523a37467bb46422956e56487d201/trade-mission3.jpg" data-mid="78652773" border="0" src="https://freight.cargo.site/w/1000/i/54ece4c955d031a1899490e06cea0160503523a37467bb46422956e56487d201/trade-mission3.jpg" /> Dutch trade mission to milan Assigned by the Dutch Consulate in Milan to organize part of the Dutch trade mission to Italy, HTNK proposed to highlight this connection and executed a range of activities. Programming across three days, we produced an industry round table event with House of Denim and Modint, with industry experts, as well as Dutch and Italian stakeholders from government, education and enterprise, to discuss how to improve collaborations between the two nations. Additionally I produced an exhibition at La Triennale Di Milano showcasing the Italian X Dutch collaborations of the Global Denim Awards and hosted the King and Queen of the Netherlands, Willem-Alexander and Máxima, as guests of honour. Click here for more information on the trade mission.  I functioned as the project manager for the fashion aspect on this trade mission, from the creative interpretation of an open brief by the Dutch Consulate in Milan, to a second by second script for the Dutch King & Queen.  Experiencing la dolce vita in Milan whilst fixing broken lightbulbs in the exhibition and simultaneously handling last-minute requests by the Italian fire department, or blending in with the royal guards to time presentations of our exhibitors, really confirmed I don’t shy away from a challenge and manage to stay calm in stressful situations. I think that’s how I got my nickname “pressure cooker”! -project management -abroad production -curator -art direction & graphic design -production Contact https://rubiaheyer.com/Contact Sun, 19 Jul 2020 12:26:46 +0000 Rubia Heyer https://rubiaheyer.com/Contact Shoot me a message and let me know how I can help. Rubia Heyer hi@rubiaheyer.com +31648730352